Retail Media & Commerce Growth
Strategy, marketplaces and operating models for scalable growth.
IN A FEW WORDS
From Amazon to Retail Media Growth
I’m a Retail Media & Commerce Growth Lead with 8+ years across Amazon and leading media agencies, supporting international brands.
I build retail media strategies, marketplace playbooks, and measurement frameworks that help teams turn fragmented efforts into scalable e-commerce growth.
Today, I work with brands and agencies across three core areas: retail media strategy, marketplace growth, and operating models — from daily execution to long-term governance.
Want the full story? Read my About page.
What I Focus On
I help brands turn retail media and marketplaces into scalable growth systems.
Marketplace Growth Strategy
Multi-Channel Strategy
Team Leadership & Capability
Measurement & Governance
Years Experience
0
+
Brands Supported
0
+
Ads Budget Managed
€
0
M+
Latest Posts
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- All
- Best Practices
- Career
- News
- Programmatic Advertising
- Trends
Retail Media in Europe Is No Longer a Niche
May 11, 2026
Retail media is rapidly evolving from a niche performance channel into one of the most strategic areas of digital advertising ...
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Amazon DSP: O&O vs 3rd Party Inventory
April 27, 2026
Amazon DSP is often described as a tool to extend reach beyond sponsored ads, enabling brands to activate audiences across ...
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The Illusion of Growth in Retail Media
April 19, 2026
Retail Media has become one of the fastest-growing areas in digital advertising. Across marketplaces, brands are increasing their investments, scaling ...
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